Wednesday, December 23, 2009

Posted by jinson on 10:48 PM No comments
The Brand Known for Cold Refreshment Heats Up the 44 Days Before the Big Game

CHICAGO, Dec. 23 /PRNewswire/ -- The spectator's journey to Super Bowl XLIV could rival the excitement of a team bound for South Florida in February. From December 26 through Super Bowl Sunday, Coors Light, the official beer sponsor of the Super Bowl, is presenting fans with a refreshing experience -- 44 straight days of prizes on the road to Super Bowl XLIV.

The Coors Light "Countdown to XLIV" promotion allows legal-drinking-age consumers across the country the opportunity to win a variety of unique prizes such as trips to Super Bowl XLIV, Super Bowl XLV, the 2010 and 2011 Pro Bowls, as well as LED flat screens, player autographed memorabilia, NFL Shop gift cards and Coors Light Super Bowl XLIV gear.

"The countdown is on and Coors Light is excited to be rewarding fans as they prepare for Super Bowl XLIV," said Kedric George, manager of retail marketing for Coors Light. "The brand is dedicated to giving consumers true NFL experiences and now, as the official beer of the NFL and the Super Bowl, we're thrilled to give football fans the opportunity to be part of the biggest game of the year."

Coors Light and Coors Banquet packaging directs consumers to CoorsLight.com to enter, or they can text the code to 4COORS to win. Consumers also can go to CoorsLight.com to obtain a free code for entry to the promotion (see official rules on www.CoorsLight.com).
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