Saturday, January 9, 2010

Posted by jinson on 9:20 PM No comments

HomeAway has reunited the stars for its first Super Bowl ad. The 30-second spot will feature Chase and D'Angelo reprising their roles as Clark and Ellen Griswold from National Lampoon's Vacation to promote the benefits of vacation rentals. It will run during the third quarter of the game.

HomeAway has licensed the rights, through an agreement with Warner Bros. Consumer Products, to use the property across various media throughout 2010.

The spot will compare the negative experiences at a hotel to the positive attributes of a vacation rental home. The Griswolds will deal with small hotel rooms, hidden fees and a lack of privacy at a hotel. Publicis in the West is the agency.

"HomeAway is a leader in the vacation rental business. We're a reasonable sized company that most people have never heard of," CEO Brian Sharples said. "We're finally at the size and scale where we can afford to do something like this. [After testing some ads] we're convinced the broad reach will have a significant impact on our business."


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