Friday, January 8, 2010

Posted by jinson on 12:43 PM No comments
Who's advertising this year

Anheuser-Busch (BUD) bought the most airtime this year, PepsiCo will continue to advertise its Frito-Lay products, but not its soda, Dr. Pepper said it will advertise in the Super Bowl for the first time this year and recruited the rock band KISS for its commercial.

Tire company Bridgestone is the halftime sponsor, according to CBS, which listed other 2010 advertisers as Coca-Cola (KO, Fortune 500), Denny's (DENN), CareerBuilder.com, Monster (MWW), GoDaddy, E*Trade (ETFC) and Teleflora, as well as automakers Hyundai, Kia, Honda (HMC) and Audi, and film companies Universal Studios, Walt Disney (DIS, Fortune 500) and Paramount.

This year's drop-outs include energy drink company SoBe, tax preparer H&R Block and the conglomerate General Electric (GE, Fortune 500), according to the broadcaster.

The Super Bowl will take place on Feb. 7 at Dolphin Stadium in Miami.

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