Monday, February 1, 2010

Posted by jinson on 8:42 PM No comments
Did you know that CBS Rejects Alternative Dating Site's Super Bowl Ad CBS Rejects Alternative Dating Site's Super Bowl Ad

New York, NY, United States (AHN) - CBS rejected a potential Super Bowl ad from alternative dating site ManCrunch.com stating the 30-second spot did not live up to the network's standards and practices, CBS sources said Friday.

CBS also cited financial uncertainty as another reason for rejecting the commercial.

Shannon Jacobs, spokeswoman for CBS reportedly said in a CBS-issued statement that each half-minute spot costs approximately $3 million, but they did not have good faith the Web site could afford to advertise during the Super Bowl because there is no substantial credit history on the Toronto-based company.

However, ManCrunch.com spokeswoman Elissa Buchter contends the rejection is a form of discrimination.

Buchter, in a response to the Super Bowl network's letter, claimed her company offered to pay for the $2.5 million ad in cash.

Jacobs said other factors contributed to the rejection of the ad, including limited ad space. Numerous commercials from other companies were turned down for specific reasons through a process of elimination, Jacobs said in her release.

ManCrunch's ad shows two guys - one in Green Bay Packers colors and one in Minnesota Vikings colors - cheering as they watch the Big Game. The two reach for a bowl of chips simultaneously and touch hands. At that point, they engage in a lust-driven man-on-man kiss.

The Super Bowl will be held on Feb. 7 at Sun Life Stadium in Miami, Florida. The Indianapolis Colts and New Orleans Saints will face off to see who will be named the supreme football team.

Read more: http://www.allheadlinenews.com/

So it is not always money huh.. I think it is more on morale.. I don't like the idea of having " The two reach for a bowl of chips simultaneously and touch hands. At that point, they engage in a lust-driven man-on-man kiss. ". I think CBS is think great..

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