Saturday, February 6, 2010

Posted by jinson on 8:17 PM No comments
US government is spending 2.5 Million dollars in Super bowl 44 ads to promote their census. ?

WASHINGTON -- Faced with record levels of red ink into the foreseeable future, Washington is spending $2.5 million to create buzz for the census - by advertising during the Super Bowl.

The Census Bureau is hoping to exploit the strong ratings from this annual attraction, aiming to get more participation from people who now seem disinclined to mail back a government questionnaire or even answer the door.

Census officials call it a good investment, saying the front-end costs of purchasing the ads can be quickly recouped if they succeed in encouraging people to mail back their census forms. A recent poll found nearly 1 in 5 residents said they may not fill them out, mostly because they were unfamiliar with the census or weren't interested.

I just can't see the ROI of this investment ? This is a very big amount that the people will shoulder for the sake of census.


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