Thursday, July 26, 2012

Posted by jinson on 2:13 AM No comments

Finally an announcement has been made that PepsiCo Inc. will sponsor the Super Bowl half Time show that is set on Sunday, February 3, 2013 in New Orleans.

“Pepsi’s deep-rooted heritage with the Super Bowl and with music truly makes this relationship a natural fit,” said Adam Harter, VP Consumer Engagement, PepsiCo Beverages.  “As the most watched and highly-anticipated entertainment event of the year, the Super Bowl Halftime show is right at the heart of sports and music.  We are excited to provide a fully integrated fan engagement experience for NFL and Pepsi fans.”

Pepsi will be a great partner of NFL for this coming Super bowl 47. It could be remembered that the Bridgestone have restructured their plan for the 2013 Super bowl Events.

“We are pleased to expand our relationship with Pepsi to include the Super Bowl halftime show,” said Keith Turner, NFL’s Senior Vice President, Sponsorship & Media Sales.  “The NFL and Pepsi have a history of bringing fans closer to the game through music.  We look forward to working with Pepsi to develop new and innovative ways to engage our fans starting with the Super Bowl XLVII Halftime Show in New Orleans.”

PepsiCo’s partnership with the NFL is part of “Live for Now” campaign. They have also announced their recent partnership with Pittsburgh Steelers.

To learn more about the “Live for Now” campaign, visit


Post a Comment